What is search engine optimization?

What is search engine optimization?

Search Engine Optimization (SEO) involves a combination of techniques used in bringing more views and driving the right type of traffic to your website. It is aimed at improving your website’s visibility on the search queries made by search engine users. Such techniques as keywords selection, the creation of relevant topics, building backlinks, making existing pages longer, and more.

Beyond website creation and hosting, Hotsnow Finland focuses on building a complete SEO strategy for your business. We work to make sure your website is quickly found by search engines and ranks very high on search results. Our primary aim is to make your site easily discoverable by potential users as well as free, organic or editorial search results.

Improving your search engine ranking

The Hotsnow’s SEO strategy brings targeted and qualified traffic to your website through the use of specific keywords often searched for by users on search engines like Google, Yahoo, and Bing. Our long-term SEO service will help you grow steady website traffic that’s noticeable in as short as few months period as will be seen on the search engine result page (SERP).

Having your website ranked high on search engine queries naturally increases your brand awareness while also giving you an online edge over your competitors. That possibly can create increased revenue as a significant percentage of most business sales are now being driven online. Research shows that 95% of search traffic is directed to first-page search results and 68% of users click on any of the first five search engine results.

Our SEO services

Our SEO service comprises of website audit, ranking evaluation, competitive analysis, keyword market research, building links and creating a strong social media presence for your brand.

Using market research, we identify the most search keywords appropriate for your particular business. We carefully optimize keywords and their location in your text. Also, we use strong and clear call-to-action (CTA) phrases to invite website visitors to get involved with your business.

Our onsite SEO techniques examine and utilize all factors ranging from the appropriate use of contents and titles to the sitemap, navigation, images and videos, your information hierarchy, status codes, URL structure, and links.

Also, we carry out code optimization in our SEO service. Our code optimization includes the right usage of meta descriptions, canonical tags, alt tags, headers, no-follow links, robots.txt, and XML sitemap.

Our SEO strategy

We are straightforward with our SEO procedure. We work with ‘white hat’ SEO practices and the most recent Google Webmaster rules and furthermore utilize different aids for achieving an optimum result.

Our SEO strategies are periodically adjusted to follow the changing patterns of the digital marketing industry and the algorithm updates of search engines. Through this, we help maintain the position of the relevance of your website in the highly competitive online business world.

Improving your search engine visibility is a continuous online marketing measure for reaching more potential customers. While this may take time to yield tremendous results, the Organic SEO techniques employed by Hotsnow Finland guarantees a far-reaching benefit for all businesses in the long term.