However, marketing is essential as it promotes your new website and its products and/or services. Luckily, as you will see below, it is possible to do this without spending a fortune on costly ad campaigns! We have listed several ways that you can promote your new website for free if funds at tight:
Yes - First, Improve Your Basic SEO
Firstly, you can improve the basic SEO of your site. This will improve its ability to be read and cataloged by search engines such as Google. Search engines are a free type of promotion - especially if you can rank high for important keyphrases.
Meta Data
The most important MetaData for your website is the title and description tags. Ensure that each page on your site has a Meta title and description and that these comply with common standards, i.e., a Meta title should be no more than 55 characters. These meta tags should also contain important keywords.
Image Alt Tags
Alt tags are alternative text that describes an image. They are also useful for SEO and improving your keyword usage. Ensure that the image alt tags on your website are primarily descriptive and contain relevant keywords if possible.
Keyphrase Usage
Lastly, you should do some keyword research and see which keywords you want to rank for. Once you have decided on a set of keywords and longtail keyphrases, you can incorporate them into your content. Ideally, keywords should be used in your page titles, headings and dispersed naturally throughout your written text. Refrain from keyword stuffing, and ensure that your keywords sound natural!
Yes - Second, Utilize These Free Resources for Marketing
Next, once your SEO is in place, you can utilize a host of free resources and tools to improve your promotion and marketing:
Social Media
Social Media is an essential free promotion tool. Platforms like Twitter, Facebook, and Instagram allow you to reach millions of customers with minimal effort, and for free! As a new business, you should take time to create social media profiles and post regularly. Also, ensure that your new website is linked regularly in your profile and your posts to help boost awareness and CPM.
Google Places
Google Places is an essential free tool for any new business. This is a business listing tool that anyone can submit their business to for free. You can submit business information such as your address, email, contact info, but more importantly, your website. Also, customers can leave reviews and give you a star rating which can boost your popularity and reputation.
Free Branding Tools
There is also a host of free branding tools like LogoCreator, Canva, and Adobe Spark. These effective tools can allow you to create professional marketing material and branding to boost your promotion. Logo Creator, for example, allows you to produce quality logos via its web-based API.
As you can see, you don’t have to have a huge marketing budget to promote your business successfully! There is a host of ways you can do this efficiently and without spending a penny. Eventually, once you use these free methods to establish yourself, you could create a marketing budget and push more money into promotion, but this is a great starting point.
