Survey questions help collect data from users to improve the product or website.
On old websites, surveys are beneficial in determining points of improvement. The surveys should be easy to spot for the user. That means using pop-ups or complete overlays.
By collecting and acting on the data, the website is fine-tuned into a useful product. That makes the user experience memorable.
To avoid being spammy, the survey must be positioned only in relevant areas like:
● Landing pages
● The home page
● Check out pages for eCommerce websites
● Pages that report high exit statistics
For each function, you need a unique set of questions. You will notice that the questions will have an intersection.
For instance, home page surveys will most likely focus on the overall site experience. At the same time, a landing page survey will be dwelling on the purpose of the landing page. You can also measure instances where users exit without proceeding to the next page or step on landing pages.
Check out surveys, measure the buying experience and also identify any areas that need improvement.
Surveys should be guided by the basic UX principles and hence have a common thread of questions.
Let’s make it easier for you by going into specific niches and highlighting questions that will work best on websites for those niches.
10 e-commerce survey questions
While this list is not exhaustive, this set of questions will help gather ample data to help you create a better user experience.
- How satisfied did you feel based on your overall experience?
- Please let us know how we can improve your experience.
- How did you learn about our website?
- Who are you shopping for?
- Did you get what you were looking for?
- How easy was it to navigate through the site?
- How satisfied are you with the availability of products?
- Did you experience a hassle-free payment experience?
- On a scale of 0-10, how likely are you to buy from us again?
- What other products would you like to see in our online store in the future?
You can tweak the list to fit your needs, but those are the most relevant e-commerce website UX survey questions.
10 UX Survey questions for a website redesign
Website redesigns are necessary when conversions decline. Or when bounce rates are high, indicating a poor user experience.
To narrow down on the issues, you can use the following set of questions. The questions will focus on design, navigation, content, usability, and performance.
- What do you like the most about our website?
- What would you like to change on our website?
- How easy is it to find what you are looking for?
- What was your first impression when you entered the website?
- Did you like the colors of the website?
- Did you like the design of the website?
- Were you able to differentiate links easily?
- What would you like to change on our existing website?
- Did you find this page meaningful?
- What do you dislike most about the organization’s website?
While we believe those questions capture the most relevant data, you can go beyond 10 questions and gather enough insights for a solid redesign strategy.
6 website usability questions that must be in your survey
Usability questions are critical in UX design. Here are some of the questions you can include:-
● Is our site easy to navigate?
● What parts of the web/mobile app did you like the most? Why?
● How did you find navigating to [X] page?
● What did you think of the explanations on the page?
● What parts of the web/mobile app did you use the least? Why?
● How likely are you to refer our website or app to a friend? Why or why not?
You can gather more insights by asking more targeted questions.
However, this sums it up on the most critical questions a holistic website UX survey can focus on.
To execute your surveys for success, you need tools to deliver or serve the surveys. Some of your options include:
● Optimonk – a great tool for on-site pop-ups
● TypeForm – for creating longer surveys with logic
● Survey monkey – simple onsite survey tool
In conclusion, it is important to appreciate the value of website UX survey questions. A well-designed website - to you as the site owner or designer - might have glaring gaps.
You gain unfiltered insights from users through surveys.
To get valuable feedback, your questions should be clear. Therefore avoid complex words.
Use open-ended questions that end in ‘why?’ allow the responder to express themselves more freely versus multiple-choice questions.
Keep testing to improve your products and turn users into loyalists.
If you need help in creating valuable UX survey questions, talk to us. We understand UX design to help you transform average products and services to the very best in their niche.