7 Ways Content Marketing Can Revolutionize Your Small Business

It is no news that content marketing is very beneficial to every profitable business today. But don't you want to know how this happens and how you can exploit it for your small business?

There are several advantages of content marketing. In this article, I will be focusing on the top 7 ways content marketing can revolutionize your small business. This article will teach you how to better leverage content marketing to engage your audience and build relationships that will ultimately boost your sales.

In another article, I'll focus on top content marketing challenges and how you can overcome them as a small business owner.

Here are the 7 Ways Content Marketing Can Revolutionize Your Small Business.



1. Content Marketing builds awareness, trust, and loyalty to your brand.

When done correctly, content marketing can help build an impression about your brand with the people consuming your content. You can quickly start winning the trust of your target audience by publishing well-researched content.

You become an authority in your niche once your customers and prospects start to see answers to their questions in your contents. This ease of building trust and loyalty is a valuable benefit that small business owners can take advantage of to begin stamping their brands in the heart of their customers and prospects.

2. Content marketing lets you take control of the conversation.

It's much easier to sell products when your customer is looking for what you sell. But there is a challenge if they have already made up their mind on the type of product and the price they are willing to pay. If you're not offering them their exact expectation, it may prove challenging to get them to buy from your business.

But what if you could speak with such prospects before they reached that conclusion? What if they were guided through their purchasing decision process by reading your content, like a buying guide? There's an increased possibility of influencing them to make choices that fall among the product collections that you carry.

You must control the conversation when your customers are educating themselves. One effective way to go about this is to be the one who provides them with valuable content through your content marketing campaign.

3. Content marketing boosts your Social Audience.

Each prospect that finds valuable content on your site becomes a potential advocate for your brand. Many of these readers will do two things:

(a) become your Facebook or Twitter follower to stay up to date on future articles that you write.

(b) share your articles on social media, which helps to grow your following over time exponentially.

4. Content Marketing can help you reach a specific audience.

In reaching consumers online, you need to be selective about those you target and attract to your website. Not every consumer online is interested in your products or services. Learning to create contents with your target audience in mind helps you to reach possible prospects with real interest in your product.

5. Content marketing Increases the visibility of your product pages.

With content marketing, you can drive significantly more people to your product pages directly and indirectly.

How does this happen directly?

Let's say you write articles that relate to what you sell; you can have many of these readers going to visit your product pages after reading your articles (especially if there are links to those product pages on the article).

How does this happen indirectly?

When you write exceptional blog content, other websites link back to that content. Each of these new backlinks appears as a testimonial to search engines that your article is useful. And each page that your article links to is seen as a more helpful resource as well.

The more of these backlinks that you get, the more likely you are to rank 1st on Google when customers start searching for the products or services that you offer.

6. Content marketing eases the work of sales and customer service teams for a small business.

As a small business owner, you may not have the resources to keep elaborate sales and services personnel's that are available 24/7 to attend to your customers. You may take up these roles sometimes or have someone multitasking.

Here's how content marketing helps ease this aspect of your business:

Do you receive the same questions from customers every day? What are the common sales questions/concerns that prospects ask?

You can write useful content about these and compile them into a blog post or series of blog posts that you can share whenever these questions come up again. Many customers are likely to find these answers through an online search instead of reaching out to your customer service team.

With this done, you've made your website a functional member of your sales team working 24/7 for you.

7. Content marketing is a cost-effective marketing advantage.

Content marketing is comparatively cheaper and efficient than most traditional outbound marketing tactics. As a small business owner, you are not ready to put all your capital into marketing. This is where content marketing can be most valuable.

Content marketing helps reduce the amount of money that marketers need to spend when engaging leads and customers. It is easier to get started with and more popular with customers who are frustrated by traditional advertising messages. According to the Content Marketing Institute, the cost of content marketing is 62% less than outbound marketing, and it produces more than three times as many leads.



Are you looking for better ways to reach your audience?

Online marketing offers you a myriad of benefits, and content marketing is a key strategy that you won't want to overlook.

Hotsnow is here to help. You can choose from many services including email marketing, social media marketing, search engine optimization, and pay per click marketing. Get in touch today.